Quarantine encouraged all of us to get creative with how we spent the countless number of hours stuck inside our homes. Some of us caught up on our reading lists, others started a new hobby, or fine-tuned an already established skill.
For Jules Moskowitz, a new clothing brand was born.
In 2020, after her semester abroad was cut short and her internship was canceled, Jules found herself stuck at home along with the rest of the world. Without her usual outlets to channel her creativity and passion, an idea for a clothing brand emerged. Less than a year later, Jules owns and operates her own clothing company: Unfolded.
“I am so passionate about Unfolded and see so much potential in it,” Jules said. “In quarantine, you can either do nothing or do something.”
Inspired by the trend of a collared shirt under an oversized sweatshirt, Jules created a comfortable, chic, cropped, and fitted collared tank top to throw under anything: sweatshirts and dresses alike. It is a product made for everyone for every occasion.
Jules had always envisioned Unfolded as something she could do on the side; a hobby if you will. But, after a friend of hers posted a TikTok wearing the product, it garnered over 1 million views, and Unfolded blew up.
“When the TikTok was made I sold out of the product. I got so many emails basically overnight, requesting international sales,” she said. “It was overwhelming. I had no one to fall back on except myself.”
Jules knew the potential her product held, though being a full-time student on top of her rapidly expanding business made for a challenge.
Luckily, having the resources of a university such as Syracuse University helped. Through a program at SU geared toward student innovators and entrepreneurs, Jules found valuable resources for establishing herself and her network and was even assigned a student mentor. Thanks to that program, Jules was able to get the support she needed.
“Without Syracuse and that program I don’t know where I would be,” she said. “It is nice having a mentor close to my age, too. It is more relatable and less daunting.”
With her business, Jules has been able to provide a comfortable and unique piece of clothing to her customers. She garners the rewards of her work through the direct messages on social media about how her product has changed her customers’ lives.
“It is really rewarding having this unique product, that didn’t exist before, that people actually want to buy,” she said.
Looking ahead, Jules has plans for future products. In addition to the black and white collars, she wishes to come out with new colors that are college-themed for the upcoming “decision day” this spring. She even hopes to offer a turtleneck version of the product as well.
For anyone looking to start their own business or try something new, Jules offers the simplest piece of advice.
“Go for it,” she said. “There are so many reasons and excuses not to do something. If you have a good idea and you love it, that’s all you need. Hard work pays off, so just go for it.”
Be sure to check out Jules’ live shopping segment with us on February 4th at 8:00 pm EST. She will be selling her novel collared product as well as providing a discount code. You definitely don’t want to miss it!