20 Latinx-Owned Businesses for the Home, Closet, Skin, Hair, Kitchen, and Mind to Shop for Mother’s Day and Every Day

20 Latinx-Owned Businesses for the Home, Closet, Skin, Hair, Kitchen, and Mind to Shop for Mother’s Day and Every Day


To date, there are over 4.7 million Hispanic-owned businesses in the United States that, according to the United States Hispanic Chamber of Commerce, contribute more than $800 billion to the U.S. economy each year. But still, Latinx-owned businesses struggle to receive funding from big banks. 

By shopping these Latinx-owned businesses, you will not only support the fastest-growing segment of America’s small business ecosystem, but also help us celebrate the Latinx community, culture, and experience. Plus, from JJ Paperie & Co’s empowering stationary to Cuyana’s sustainable bags to The Lit Bar’s stellar book selection, you are guaranteed to find the perfect gift for Mother’s Day. 

So sit back, relax, and shop these amazing Latinx-owned brands for your mom’s (and, let’s be real, for yours too) home, closet, beauty regimen, belly, and mind!

For Her Home

JJ Paperie & Co.
Founder: Johana Guitierrez

Offering stationery, notebooks, phone cases, and more, JJ Paperie & Co provides womxn the tools to stay organized and motivated! Read more about Johana here.

AyMujer
Founder: Yreina Flores

Yreina creates original papel picado in the form of banners, event decor, grad caps, picture frames, and more. Her designs will add beauty to every room and occasion!

Lucky No. Candles
Founder: Nina Frazier Hansen

Shop all-natural, coconut-soy wax candles with recyclable packaging. Each candle has a crystal and a scent that corresponds to its number for some extra luck!

The Chingona Box
Founder: Gladys Soto

A subscription box service for badass women, The Chingona Box features exclusively Latinx brands and delivers unique products right to your doorstep. 

For Her Closet

Yo Soy AfroLatina
Founder: Bianca Kathryn

With their tees, accessories, hats, sweaters, totes, and more, Yo Soy AfroLatina is a lifestyle brand that rejoices in the rich beauty and culture of the AfroLatinx community. 

Mercedes Salazar
Founder: Mercedes Salazar

Inspired by her Colombian roots, each piece of Mercedes’ handmade jewelry tells a story of its own. Plus, her jewelry making kits provide opportunities to learn a new skill and have a bonding experience with a crafting partner. 

Viva La Bonita
Founder: Rachel Gomez

Rachel Gomez founded Viva La Bonita with a few hundred dollars, custom-made tees, and a mission to empower the Latina community.  Now a complete lifestyle and apparel brand, Viva La Bonita sells apparel, shoes, home decor, and more.

Cuyana
Founders: Karla Gallardo and Shilpa Shah

Cuyana works with a philosophy: fewer, better. They focus on creating timeless collections for the modern woman.  Committed to sustainability, their bags, wallets, clothing, and jewelry are made thoughtfully and to last.

For Her Hair, Body, & Beauty

Lights Lacquer
Founder: KathleenLights

Founded by Beauty Vlogger and Entrepreneur Kathleen Lights, Lights Lacquer nail polish is “7-Free,” meaning it does not contain toxic chemicals found in most nail polishes. Each shade is carefully crafted and made to shine!

Enyermy Hair Solution
Founder: Enyermy Dominguez

Shop vegan, cruelty-free, luxurious hair care products from Enyermy Hair Solution! Learn more about their inspiring founder and mother of three, Enyermy, in her program with GNL Español: click here to learn more.

Eva’s Garden
Founder: Eviel Taveras

After Eviel experienced a stint with severe acne, she took her skincare into her own hands. She founded Eva’s Garden to share the natural, effective formulas that worked for her, treat different skin conditions and improve the users’ confidence.

Beautyblender
Founder: Rea Ann Silva

Rea Ann Silva invented the edgeless sponge foundation-applicator in 2002, and since, Beautyblender has grown into a universally-known and celebrity-used brand that sells blenders, makeup, cleansers, accessories, and more. 

For Her Kitchen

Eat Me Guilt Free
Founder: Cristie Besu

Founded by a Registered Nurse and Sports Nutritionist, Eat Me Guilt Free creates delicious, low-carb, protein-packed brownies, cakes, and cookies to indulge in without the guilt!

Huevonalife
Founder: Lilo Vargas

As a mom, Lilo realized it’s okay to be a Huevona (roughly translated to “lazy” in English), as long as she got things done! Check out her site’s tie-dye and Frida Kahlo aprons, and tune into GNL Español on May 26th for her quick cooking class!

Yola Mezcal
Founders: Yola Jimenez, Lykke Li, and Gina Correll

Following an award-winning recipe passed down from Yola’s grandfather, Yola Mezcal sells organic mezcal from an all-female bottling facility. Mezcal is a Mexican spirit known for its smoky flavor— it’s a strong drink made by strong women.

Lola’s Cocina and Mercadito
Founder: Dolores Wiarco (Lola) Dweck

Inspired by Lola’s appreciation for Mexican cuisine and culture, Lola’s Cocina offers delicious recipes on her website and in virtual cooking classes.  Lola’s Mercadito offers everything from accessories to jewelry to zero-waste kitchen supplies!

For Her Mind

Pulso
Founder: Liz Rebecca Alarcón

Pulso is a non-profit media start-up that writes news, historical and cultural stories for and by the Latinx community, and is dedicated to empowering Hispanic and Latinx people across the U.S. Get to know Liz in this program with GNL Español!

The Lit Bar
Founder: Noëlle Santos

Complete with a wine bar, graffiti-chandelier theme and a carefully curated selection of books, The Lit Bar is currently the only bookstore in the Bronx. Support their talented team by buying a book from their online store!

América Magazine
Founders: Marisol Medina and Felipe Robayo

Based in Orlando, this bilingual magazine produces stories that break down stereotypes, and inform and inspire readers. Read their stories in both Spanish and English, and tune into GNL Español on May 19th to meet Marisol!

Investing Latina
Founder: Jully-Alma Taveras

Jully-Alma is an award-winning, bilingual personal finance writer, producer, and speaker. Through Investing Latina, she offers free inspirational guides, downloads, and workshops on topics like personal finance, investing, and entrepreneurship. 

For even more amazing Latinx-owned companies, check out these lists on OprahDaily, GoodHousekeeping, Cosmopolitan, and HipLatina!

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